San Diego Downtown Skyline, Harbor, Hotels, Boats

Sometimes referred to as “America’s Finest City,” San Diego is known for sandy beaches, gorgeous weather, and a variety of attractions. With a population of about 1.4 million, this famous city combines west-coast ocean living with many tourist attractions.

The population numbers make San Diego the eighth highest in the country and the second-highest in California, which creates plenty of business and economic opportunities. National economic indicators point to:

  • Continued job growth
  • Low unemployment numbers
  • Increase in wages
  • Low-interest rates
  • Robust venture capital funds

With significant financial news, businesses that want to expand their brand would do well to invest in outdoor and digital advertising. The gross domestic product was predicted to hit a record of $253 billion in 2019, leading businesses to feel a surge in spending. In fact, GDP increased approximately by 46 percent in the last decade and is expected to continue to rise.

People are working and spending money in San Diego with some top industries being the following:

  • Health Care & Social Assistance (93,547 people)
  • Professional, Scientific, & Technical Services (92,497 people)
  • Accommodation & Food Services (67,632 people)

Advertising your business in outdoor spaces is a smart way to capture the attention of hundreds or thousands of people who make the daily commute to work each day. Your brand has an opportunity to become a part of the San Diego landscape with billboards and digital advertising. Reap the benefits of a captive audience.

According to Nielsen, billboards are the top nondigital method for generating interest in your business. You may see many of the same people driving day after day, and they will come to know your brand as they see it regularly.

San Diego represents a perfect location for showing off your business . If you invest in outdoor media options, you’re making a smart move with your advertising dollars.To find out more about expanding your brand in 2020, get in touch with Outdoor Media Buyers today!



San Diego’s Economic Roundtable

Open Data Network