While airport advertising is one of the more costly forms of out-of-home (OOH) advertising, it reaches a demographic that is unmatched in both leisure and business travelers. According to DKNA, an airport research company, the average dwell time in an airport while waiting for a flight is 95 minutes. Since each terminal has a finite number of available media positions, your brand can have a dominant presence.
The Nielsen Airport Insights Study of 2017 reveals airport advertising increases brand awareness and drives sales. According to the study 80% of frequent flyers notice advertising in the airport and 42% of them visited a website or learned more about the brand as a result. In addition, the study showed that 29% responded to a social media CTA and 19% actually bought the product/service being advertised.