Airport advertising represents some of the more creative activations in outdoor media. For example, brands reach leisure and business travelers through many potential touchpoints including at check-in, at security in the bottoms of the bins into which you throw your belongings, digital walls that tell a story along a moving walkway, mobile marketing and Wi-Fi advertising, to name a few. Brands can also advertise in the exclusive clubs for the airlines including advertising in the United Airlines Club, advertising in the American Airlines Club, advertising in the Delta Airlines Club and most clubs around the world.
For brands with a sufficient budget, putting several of these options together will yield significant results.
While airport advertising is one of the more costly forms of out-of-home (OOH) advertising, it reaches a demographic that is unmatched in both leisure and business travelers. According to DKNA, an airport research company, the average dwell time in an airport while waiting for a flight is 95 minutes. Since each terminal has a finite number of available media positions, your brand can have a dominant presence.
The Nielsen Airport Insights Study of 2017 reveals airport advertising increases brand awareness and drives sales. According to the study 80% of frequent flyers notice advertising in the airport and 42% of them visited a website or learned more about the brand as a result. In addition, the study showed that 29% responded to a social media CTA and 19% actually bought the product/service being advertised.
Atlanta’s Hartsfield-Jackson Airport is the busiest airport in the world with over 103 million passengers per year. It has been the world’s busiest airport since 1998. Not only is it the busiest but it is also the most efficient and has been for the last 14 years straight. It is the 7th busiest airport in the U.S. for international passenger traffic with over 11 million international passengers. It is home to the world’s largest hub, Delta, with over 1,00 flights a day. The airport services over 50 countries and 150 U.S. destinations. Hartsfield-Jackson is the state’s largest employer with over 60,000 employees.
COMMON AIRPORT ADVERTISING FORMATS & OPTIONS
Emirates Airline has its hub airport in Dubai Overseas (DXB) and has now their terminal that is own 3 3 concourses which they share with flydubai. The Emirates Airline hub is the flight hub that is largest in the center East; Emirates handles 51% of all of the passenger traffic and accounts for roughly 42% of all aircraft motions at the airport. Dubai Airport is also the beds base for low-cost carrier flydubai which handles 13% of passenger traffic and 25% of aircraft movements at DXB. The airport includes a capability that is total of million passengers annually. At the time of January 2016, there are over 7,700 flights being weekly by 140 airlines to over 270 destinations across all inhabited continents. Over 63% of people utilizing the airport in 2018 had been passengers which are linking.
Dubai airport terminal can be found in the Al Garhoud district, 2.5 kilometers which is 4.6km nautical; 2.9 mi east of Dubai and spread over an area of 7,200 acres (2,900ha) of land. Terminal 3 may be the second-largest building worldwide by floor space additionally the airport terminal that is largest on earth.
Dubai Overseas can be an factor that is essential the Dubai economy, because it employs approximately 90,000 people, indirectly supports over 400,000 jobs and contributes over US$26.7 billion to the economy, which represents around 27 % of Dubai’s GDP and 21% of this work in Dubai. It really is predicted that by 2020, the economic contribution of Dubai’s aviation sector will increase to 37.5percent regarding the town’s GDP and also by 2030, the financial effect of aviation is projected to develop to $88.1 billion and support 1.95 million jobs in Dubai or 44.7% associated with GDP and 35.1% associated with employment that is total.
Dubai International Airport (IATA: DXB, ICAO: OMDB) (Arabic: مطار دبي الدولي) is the primary international airport serving Dubai, United Arab Emirates and is the entire world’s airport that is busiest by international passenger traffic. It is also the fifth-busiest airport on earth by passenger traffic, the cargo airport that is sixth-busiest in the world, the busiest airport for Airbus A380 and Boeing 777 movements and also the airport aided by the highest average wide range of people per journey. In 2017, DXB handled 88 million passengers and 2.65 million tonnes of cargo and registered 409,493 aircraft movements. In July 2019, Dubai airport terminal installed the greatest energy that is solar in the region’s airports as part of Dubai’s goal to lessen 30% associated with the city power consumption by 2030.
Los Angeles International Airport is the 2nd busiest airport in the United States, and 5th busiest in the world with over 84 million passengers per year. LAX is the second busiest airport for international passengers in the United States with over 24 million people per year. Approximately 29% of all travelers are international.
The most common business professionals using LAX are medical professionals, accountants or financial professionals, attorneys or judges, architects, engineers, and IT professionals. The majority of business travelers hold the title of Manager or above.
LAX is used as a hub for more airlines than any other U.S. airport. The majority of LAX travelers begin or end their trips at LAX. It is most often an origin or destination airport, not a connection airport. The average household income of an LAX passenger is $93,635, with an average age of 44.