Media Planning Process – Digital Outdoor Advertising – New York, Los Angeles & All Major Domestic Markets

Discuss

Determine goals, timing and budget
01
Present

OMB Present Availability and Campaign Options for your consideration.
02
Refine

Refine Campaign Based on Client Feedback
03
Contract

Our digital contracting process is simple. As soon as you’ve completed your contract and deposit with OMB, we will confirm the elements of your campaign with our vendor / partners.
04
Design

Graphic design can be provided by OMB or by your creative agency.
05
Produce

Printing your final creative on the appropriate substrates. Once printed, your ads will be shipped to the vendor(s) for installation. Printing must be done by OMB to maintain consistent standards for our vendor / partners.
06
Install

OMB will confirm posting of your campaign as soon as the information is available. Depending on the complexity of your campaign, coordination with multiple vendors may be required, which may correspondingly slow down notification of posting.
07
Report

Final campaign results will be presented following its completion. As noted previously, this process can be slowed down if coordinating multiple vendors. We are all at the mercy of the timing of their operations teams!
08
Monitor

Our work does not stop once your campaign is posted. If you're working with our digital marketing affiliate, IMG Digital, we will have various tracking and engagement reporting that will require analysis and optimization during your campaign.
09