Dominant, ubiquitous and expensive, billboards present massive exposure for brands and are typically used for large companies with huge budgets or Public Service Announcements (“PSAs”), for example. Public service announcements are a great opportunity since a PSA is largely a branding exercise.
The term “billboard” is used often to describe any filter media positions for those less familiar with the other names for specific media forms.
Auto dealerships are another excellent industry to take advantage of billboards and don’t necessarily require multiple units to be effective. Large brands like Coca-Cola or Google will typically choose to dominate a certain available percentage of media, assuming branding campaigns as well.