Reach The Right Audience…at the right time, every time.

Connected TV is expected to continue increasing at a rapid rate, eventually surpassing linear television, by providing viewers with a controlled watching experience with access to high-quality content that allows them to pick what they want to watch when they want to watch it.

With Connected TV advertising, advertisers can assess their target audience and reach them at the right time – generating more traffic and gathering more potential clients.

It Is Light On The Pocket

CTV advertising is an opportunity for advertisers to save chunks of impression costs. Only one person sees an ad when they watch it on their personal Internet-connected device, whereas advertising on television might be seen by multiple individuals.

Brand Resonance

Commercials are broadcast at a considerably reduced frequency or controlled frequency, and usually only one ad at a time. In support of this, recent research revealed that when compared to completion rates on other digital platforms, CTV consumers complete 98 percent of video commercials.

Because viewers aren’t inundated with commercial after commercial vying for their attention, they’re more likely to give undivided attention to an ad and remember the brand. When compared to desktop and mobile viewers, CTV viewers demonstrated greater levels of brand recognition and favorability, according to the same survey. Showing an ad to a more responsive viewer increases the likelihood that they will become a customer.
The same ad is viewed by several individuals at the same time, lowering the cost per impression for the advertiser. This renders it a budget-friendly option for the advertiser.

Enhanced User Experience

Connected TV allows for full-screen delivery of targeted, highly customized, HD-quality advertisements with stereo sound. As a consequence of both sight and sound, better ad quality enhances brand loyalty and increases brand visibility.

Furthermore, advertisements on connected TV provide a natural large-screen experience with excellent ad viewability. It mimics the look and feel of regular cable television. Consumers not only pay greater attention to CTV advertisements which are customized to them, but they also watch them for longer periods of time.

The 2023 “Big Screen” without Crushing Budgets

The entire landscape of digital advertising is being taken over by CTV – and that is largely because of the option of getting your commercials on the big screen without the large price tag, reaching both cord-cutters and highly engaged viewers in real time!

Moreover, there are more than 164 million U.S. consumers viewing video content via connected TV devices, and a forecast of up to 204 million viewers by the end of 2022. 80% of households that have a cable TV service also watch shows via CTV.

In comparison with traditional TV advertising, CTV allows for more precise targeting and inventory selection, resulting in a more efficient route for reaching a larger market.

Simply put, CTV is the present and future medium for powerful digital advertising.

With CTV gaining mass appeal across the world, we can expect to see a complete digital renaissance in the coming years. It is the present and the future medium for the most powerful digital advertising.