DOOH inventories across more than 20 publishers can be searched instantly across DMA, city, state or any specific location. Your media team can easily confirm the right locations just by scanning our customized map.
Media Agencies can reduce the proposal cycle: Quickly see all available inventory, generate proposals on the fly, and use our workflow tool to draft + share proposals, Once a client approves, draft can quickly be moved to “active.”
With decades of collective experience in Advertising, Technology and Out of Home, we have created a platform for Media agencies in mind. We believe that Digital Out of Home can be better — more effective, relevant, and measurable — and using technology, we are ready to change the game.
Client
Himalaya, One of the leading Indian FMCG brand.
Objective
To launch a new brand variant of shampoo and generate Top-of-mind-awareness for the brand amongst Transit Audience in AP state India.
Challenge
The product launch was scheduled during the summer in India, when many people are traveling. However, the OOH media space is also over populated with many competing messages during this time as well. High Brand recall of newer products is more difficult than established brands.
STRATEGY
To counter the challenge, Urban IQ leveraged large DOOH billboards available in 50 Bus stations through out AP. To make the media plan effective, it was important to choose the right transit location to target the specific target audience. The large DOOH screens installed in transit waiting rooms captured the attention of the targeted audience.
RESULT
Urban IQ was able to deliver against the media plan goals and optimize their overall OOH marketing strategy. Using Urban IQ‘s Campaign analysis technology, we helped the brand identify learning and thereby attain the desired KPIs.
CLIENT
Aparna construction, A high-end real estate developer which was planning to sell its flagship apartments costing approximately $1 MM plus.
OBJECTIVE
Target the high income individuals near to the development and create overall brand awareness.
CHALLENGE
Identifying the likely physical location of the target audience and perform a brand awarenesses study for the client.
STRATEGY
Urban IQ and Aparna identified a DOOH screen network in a Tech Park near to the development site. Using proprietary and 3rd party audience data, we identified the best locations for high income earners available in the area. Dynamic creative advertising was served in real time to the audience during key day parts — such as during lunch at the food court and the morning while they were entering the office tech park.
RESULT
Urban IQ’s helped the brand to optimize their overall OOH marketing strategy and increase their campaign effectiveness. Urban IQ’s DOOH Campaign Analysis technology aided the client in identifying which creative and location were most effective.
CLIENT
Himalaya, One of the leading Indian FMCG brand.
OBJECTIVE
To launch a new brand variant of shampoo and generate Top-of-mind-awareness for the brand amongst Transit Audience in AP state India.
CHALLENGE
The product launch was scheduled during the summer in India, when many people are traveling. However, the OOH media space is also over populated with many competing messages during this time as well. High Brand recall of newer products is more difficult than established brands.
STRATEGY
To counter the challenge, Urban IQ leveraged large DOOH billboards available in 50 Bus stations through out AP. To make the media plan effective, it was important to choose the right transit location to target the specific target audience. The large DOOH screens installed in transit waiting rooms captured the attention of the targeted audience.
RESULT
Urban IQ was able to deliver against the media plan goals and optimize their overall OOH marketing strategy. Using Urban IQ‘s Campaign analysis technology, we helped the brand identify learning and thereby attain the desired KPIs.
CLIENT
Aparna construction, A high-end real estate developer which was planning to sell its flagship apartments costing approximately $1 MM plus.
OBJECTIVE
Target the high income individuals near to the development and create overall brand awareness.
CHALLENGE
Identifying the likely physical location of the target audience and perform a brand awarenesses study for the client.
STRATEGY
Urban IQ and Aparna identified a DOOH screen network in a Tech Park near to the development site. Using proprietary and 3rd party audience data, we identified the best locations for high income earners available in the area. Dynamic creative advertising was served in real time to the audience during key day parts — such as during lunch at the food court and the morning while they were entering the office tech park.
RESULT
Urban IQ’s helped the brand to optimize their overall OOH marketing strategy and increase their campaign effectiveness. Urban IQ’s DOOH Campaign Analysis technology aided the client in identifying which creative and location were most effective.
CLIENT
Himalaya, One of the leading Indian FMCG brand.
OBJECTIVE
To launch a new brand variant of shampoo and generate Top-of-mind-awareness for the brand amongst Transit Audience in AP state India.
CHALLENGE
The product launch was scheduled during the summer in India, when many people are traveling. However, the OOH media space is also over populated with many competing messages during this time as well. High Brand recall of newer products is more difficult than established brands.
STRATEGY
To counter the challenge, Urban IQ leveraged large DOOH billboards available in 50 Bus stations through out AP. To make the media plan effective, it was important to choose the right transit location to target the specific target audience. The large DOOH screens installed in transit waiting rooms captured the attention of the targeted audience.
RESULT
Urban IQ was able to deliver against the media plan goals and optimize their overall OOH marketing strategy. Using Urban IQ‘s Campaign analysis technology, we helped the brand identify learning and thereby attain the desired KPIs.
CLIENT
Aparna construction, A high-end real estate developer which was planning to sell its flagship apartments costing approximately $1 MM plus.
OBJECTIVE
Target the high income individuals near to the development and create overall brand awareness.
CHALLENGE
Identifying the likely physical location of the target audience and perform a brand awarenesses study for the client.
STRATEGY
Urban IQ and Aparna identified a DOOH screen network in a Tech Park near to the development site. Using proprietary and 3rd party audience data, we identified the best locations for high income earners available in the area. Dynamic creative advertising was served in real time to the audience during key day parts — such as during lunch at the food court and the morning while they were entering the office tech park.
RESULT
Urban IQ’s helped the brand to optimize their overall OOH marketing strategy and increase their campaign effectiveness. Urban IQ’s DOOH Campaign Analysis technology aided the client in identifying which creative and location were most effective.
