Newark Liberty International Airport is the 14th busiest airport in United States with over 43 million passengers. It is also the 43rd busiest airport in the world. It is New Jersey’s primary airport and is one of the three major airports in the New York Metropolitan Area. 83% of passengers are from New Jersey or New York City. Newark serves 50 airlines, has 121 gates, and 3 terminals. They are a hub for FedEx Express and United Airlines.
The average Newark passenger is 47 years of age and has a household income of $117,441. 52% of travelers in Newark are male and 48% are female.
Located 9 miles west of Manhattan in Newark, NY, the Newark Liberty International Airport (EWR) is one of three major airfields serving the New York City/Tri-State area. Hosting 50 airlines and more than 40 million passengers annually, Newark Airport is the fifteenth busiest airport in the country, affording brands and companies from many verticals a massive opportunity to reach a large audience through airport advertising.
Why Advertise at Newark Liberty?
As a growing number of New York travelers seek to avoid the congestion of JFK and LaGuardia Airports, Newark has seen a significant spike in passenger traffic in recent years. In 2018, Newark Airport served a record 46 million travelers, nearly three-quarters of JFK’s annual traffic load—and Newark is also the sixth busiest American airport for international travel. Studies have shown that airport advertising generates greater than average exposure and response rates due to travelers spending longer wait times in the terminals. As many as 80 percent of travelers notice these ads, and more than a third will use their mobile devices to explore advertised products or services while on airport grounds. With nine long concourses spread across three sprawling passenger terminals, Newark Liberty provides ample space for you to get your message across to travelers from all walks of life and from many different parts of the world.
Advertisers from many different verticals have found advertising at Newark to be highly effective in reaching their target audiences. These include, but are not limited to:
In addition to the opportunities for broad exposure within the airport itself, Newark Airport provides travelers with numerous connection points for public transportation, including the AirTrain monorail, regional commuter trains operated by New Jersey Transit, buses, and taxi services. These provide additional advertising opportunities to extend your brand exposure to travelers approaching and leaving the airport.
Let us share more with you about how advertising at Newark Liberty International Airport can improve your brand exposure and increase your revenues. Reach out to us to learn more.
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