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La Crosse-Eau Claire, Wisconsin

Both La Crosse and Eau Claire are located in the same media market in western Wisconsin. La Crosse is located on the banks of the Mississippi River and has a population of 52,000 and a metro area population of approximately 140,000. Eau Claire’s population is near 69,000 with a metro area number of 161,000. Healthcare, education and technology make up La Crosse’s economy. La Crosse Technology and the Gundersen Health System are a couple of the city’s top employers. Organic Valley, one of the nation’s top organic food brands is located in nearby La Farge. The University of Wisconsin has a large campus in La Crosse. The university also has a campus located in Eau Claire. The La Crosse Regional Airport serves the region with connections through Detroit, Minneapolis and Chicago.

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