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Tyler-Longview-Lufkin-Nacogdoches, Texas

Tyler, Texas, is located in East Texas and shares the media market with Longview, Nacogdoches and Lufkin. Tyler has a population of approximately 106,000 and a metro area population of 235,000. Longview’s population is about 82,000 with a metro population of 213,000. Tyler is known as the “Rose Capital of America” or “Rose City.” The city is known for rose cultivation and production, as well as processing. Tyler has the largest rose garden in the United States with over 500 varieties and some 38,000 rose bushes set on 14 downtown acres. The Texas Rose Festival is held yearly in October in Tyler. Education, medical and finance make up a good part of the economy. The University of Texas Tyler has nearly 20,000 students yearly and is a top employer. UT Health, Trane and Brookshire Grocery Company are also large employers.Tyler Regional Airport serves the area.

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