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Odessa-Midland, Texas

Both Midland and Odessa, Texas, are located within the same media market and metro area. Midland’s population is approximately 177,000. Odessa’s population is about 115,000. The combined metro area number is near 340,000. Both cities are home to oil and natural gas reserves and refining. The oil, known as West Texas Crude, is listed on the New York Mercantile Exchange. Midland was the former home of the Bush family and the hometown of Laura Bush. The energy industry plays a large part in the economy of the area, although it is prone to boom and bust cycles. Midland tends to be a more white collar, office oriented city, whereas Odessa leans more blue collar with manufacturing, supplies and refining in the energy industry. The Midland International Air and Space Port serves the West Texas region.

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