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Harlingen-Weslaco-Brownsville-McCallan, Texas

Brownsville, TX is located in the Rio Grande Valley at the southern tip of Texas near the Mexican border and the Gulf of Mexico. The city has a population of 187,000, and when combined with the cities of McAllen and Harlingen – which are part of the same media market and within 60 miles – has a metro population near 800,000. Hovering at 93%, the city has the third highest proportion of Hispanic Americans of any city in the U.S. excluding Puerto Rico. Brownsville shares the border with Matamoros, Mexico. The city’s economy is based in service, manufacturing, aerospace and space transportation. Brownsville also has a deep water port which is a significant source of revenue for the area. International trade with Mexico as part of NAFTA drives the economy. Elon Musk’s SpaceX program is located just east of Brownsville.The launch site and Command Center are situated at Boca Chica Beach and they have brought more people to the area to live and work. The Brownsville South Padre Island Airport serves the region with connections to Houston and Dallas.

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