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Greenville-New Bern-Washington, North Carolina

Greenville and New Bern, North Carolina are both located within the same media market. The city of Greenville has a population of approximately 95,000 and its metro area number is nearly 180,000. New Bern’s population is nearly 30,000. The city is 45 miles southeast of Greenville. East Carolina University is located in Greenville. It is the fourth largest university in the state. Healthcare, education and manufacturing are the main sources of the economy in Greenville. Vidant Health is the largest employer in the area and is an academic institution as well. It’s notable that Pepsi Cola was invented in New Bern in 1898. Parts of the city’s downtown are on the National Register for Historic Places as several historic districts are noted for their early 18th century design.

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