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Peoria-Bloomington, Illinois

Both Peoria and Bloomington, Illinois fall into the same media market. Peoria has a population of approximately 114,000 and the metro area’s population is near 402,000. Bloomington’s population sits at 79,000 and its metro area is around 191,000.Agriculture and manufacturing play a big part in Peoria’s economy. Corn, soybeans and livestock are traded and shipped from Peoria. The manufacturing of lawn care and farm equipment including steel, wire and building materials are important to the economy. Archer Daniels Midland has a food processing plant in Peoria. Although Caterpillar moved its headquarters from Peoria, they still maintain a workforce in marketing and manufacturing there. Health care also makes up a portion of the economy. Illinois Wesleyan University and Illinois State University are located near Bloomington. Illinois State is one of the largest employers in the area. State Farm Insurance has their headquarters in Bloomington, and along with County Financial have a large number of employees in the city.

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