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Santa Barbara-Santa Maria-San Luis Obispo, California

The jewel of the Central California coast, Santa Barbara has a population of about 90,000 and a metro area population of 450,000. Santa Barbara’s media market is shared with San Luis Obispo, just up the coast on Hwy. 101. The outskirts of the city are filled with ranches and wineries that stretch into the Santa Ynez mountains. The area is home to many celebrities, and its downtown and beach area has a Mediterranean feel with white stucco and art deco accented buildings. Tourism is a big part of the economy with resorts like the Biltmore Four Seasons and the San Ysidro Ranch attracting people as well as more moderate priced hotels. The Channel Islands offshore, beaches, many wineries the Mission Santa Barbara, and attractions up the coast to Santa Maria and San Luis Obispo bring tourists to the area particularly in the summer and fall. The University of California also has a campus in Santa Barbara. The Santa Barbara Municipal Airport serves the area.

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