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Chico-Redding, California

Both Chico and Redding are in the same media market and they are located in Northern California. Chico is in the northern part of the Central Valley and has a population near 130,000 and a metro area number of 211,000. It is the largest city in California, north of Sacramento. Agriculture surrounds Chico with almonds being the biggest crop. Walnuts, kiwis, olives and peaches are also grown. The city is home to Cal State Chico, a university in the state system and one of the top employers in the area. Sierra Nevada Brewing is also located in Chico. They are one of the most popular craft breweries in the country. Healthcare and education make up the economy in Redding. Chico Municipal Airport serves the area with connections through San Francisco.

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