Outdoor campaigns are measured in a variety of different ways…
1. Combining your outdoor campaign with a digital marketing strategy will develop data that demonstrates campaign effectiveness.
2. If your campaign includes a call-to-action, a demonstrated lift in your key performance indicators (KPIs) will be evident if your campaign is a success. Example of KPIs that you could track include an increase in the # of calls, website traffic or walk-ins received during your campaign.
3. Proof of posting and an estimated impression share (determined in our campaign planning process) ensure the intended reach of your campaign.
