The Washington, D.C. media market presents a unique opportunity to reach the heads of government, leaders of industry as well as a substantial volume of tourists.
In cities with a large tourist population, outdoor advertisers benefit from the “multiplier effect;” the photos that are taken by tourists are shared on social media, thereby multiplying the effect of the impression.
Just a few years ago, the multiplier effect was little more than a theory based in assumptions. Advertisers are able to gauge actual brand lift, increase in social awareness and engagement once the proper technical measures are in place.
Types of advertisers you will often see in the inspiring and engaging Washington, D.C. market:
- Non profits
- International Tourism
- Non Governmental Organizations
- Public Service Announcements
- Political Campaigns
If you are seeking to deploy outdoor advertising for the promotion of a political campaign, let’s review the opportunities to strategically use available media options, while navigating the myriad limitations in parts of the city.