OUR OUTDOOR MEDIA PLANNING SUCCESS FORMULA

A time-tested process that will ensure the maximum impact of your campaign.

Media Selection Icon

MEDIA Selection + Delivery

Supporting the full lifecycle of your campaign(s)

  • Strategy & Planning
  • Targeting
  • Impression data by media placement & market
  • Design,¬†Production, Installation, Proofs of Posting
  • Support throughout your campaign’s lifecycle
  • If relevant, OMB will replace any damaged creative during the course of a campaign. Graffiti, theft of posted ads and storm damage are the most common reasons requiring replacement.
  • Campaign post mortem reporting + analysis
Messaging & Creative Icon

Messaging + Creative

If you have a creative agency, great! We will collaborate with them during the campaign development process.

If you need creative design and messaging, we’ve got you covered!

In fact, the other side of our business is a digital marketing agency!

Tactics & Analytics Process Icon

Tracking + Analytics

A Critical Component of Your Campaign(s)

In partnership with our digital marketing agency, OMB will ensure that your campaign includes the proper mechanisms to track the key performance indicators (KPI’s) that are critical to your campaign(s).

Your Campaign’s KPIs may include…

        • Increase in website traffic
        • Improvement in website conversions (requires access to your firm’s website or the ability to provide certain tracking code to your internal development team, if relevant)
        • Increased foot traffic into a retail location or food establishments.
        • Social media engagement / lift
        • Public awareness (branding)
        • Lift in fundraising for non-profit events
Digital & Outdoor Process Icon

Digital + Outdoor

Increase Your Campaign’s Impact & Data Transparency

Please review options to combine digital marketing with your outdoor advertising campaign.

Outdoor Media Buying Process