Slick Campaigns in the Bay Area.
The San Francisco Bay Area is one of the hottest places in the United States to run an outdoor advertising campaign. The region is synonymous with technology, and boasts the headquarters of tech giants such as Google, Salesforce, Facebook, AirBnB and Twitter among countless others. Dense and wealthy, San Francisco & the Bay Area offer some of the most expensive outdoor media (among many other things!) in the United States for good reason.
Outdoor advertising in the San Francisco Bay Area presents the opportunity to capture the attention of employees of these tech powerhouses, for example, often features the following categories plus myriad others:
Airlines Consumer Goods, Services & Retail
Travel & Hospitality
Nightlife / Entertainment
Universities from Across the United States
Local & National Political Campaigns
The San Francisco Bay Area is the second-most densely populated area in the United States and boasts of a substantial, sprawling and comprehensive transit system. The San Francisco Metropolitan Transit Authority (“SFMTA”) services 700,000+ riders per day. This massive audience is within reach of your message, guaranteed, for as long as your campaign runs.
San Francisco’s stunning natural beauty, world-famous landmarks and flourishing gastronomic scene attracts 25+ million tourists annually. Whether near the Golden Gate Bridge, Fisherman’s Wharf, Marin County, Palo Alto, Oakland or the arteries that connect them, outdoor advertising campaigns are designed to attract the exposure required.
In cities with large tourist populations, outdoor advertisers benefit from the “multiplier effect,” which refers to the sharing of tourists’ photos on Instagram, Facebook, Pinterest, etc. thereby deepening the impact of the initial impressions.
Just a few years ago, the “multiplier effect” was little more than a theory. Advertisers can now gauge actual brand lift, increase in social awareness and engagement once the proper technical measures are in place.